Mariahilfer Straße


Copyright: Peter Gugerell/

Mariahilfer Straße

The longest shopping street in Vienna, Mariahilfer starts close to the Ringstrasse and goes up until Westbahnhof railway station. In between, department stores, large branches of the European clothing chains, home decor stores and street cafes can be found. There are plenty of small boutiques in the side streets which offer some great, more traditional products.


An original souvenir for friends at home or a pretty memento for yourself: shopping is an essential part of any stay in Vienna. From the many colourful markets and shops filled with countless mouth-watering Viennese specialties to design boutiques and luxury shopping experiences: whatever is your budget you'll find a sweet gift to bring back with you.